When the Graphics Department has the Last Word ...

Search engines cannot read images or Flash. Search engines read text.

It's a fact that you have only about 7 seconds to capture a viewers interest when they get to your website so it absolutely has to convey what you have to offer as quickly as possible. It also needs to be professional and attractive, but it still needs to appeal to a search engine first and foremost.

Designers will forever struggle with the way different browsers, operating systems and graphics cards will render the same word in the same font and font size in slightly different ways. The fix is to type the content and create an image of it rather than typing it onto the page.

It looks great, but, because it is just another picture, it cannot be read by a search engine.

If it's worth saying, it needs to be in plain text.

Sometimes though the need for the latest in slick graphics and flash is critically important to your market segment. If you are a graphics shop, you'd better have lots of images. If you are a gaming website, you'd better have a flashy website that will appeal to a gamer and make use of their 1024 meg video card. If it's all text and static images, they are gone!

In these cases there are things you can do to keep it search friendly but this is definitely where you are going to need the help of a professional who can give the search engines what they want while protecting the look and feel that you need.

Read more here: http://www.ntechwebs.com/index.php?pagename=web-design-tips